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Bus and Coach
Marketing

Baobab Marketing stands out as one of the trusted bus marketing agencies in the UK, offering a comprehensive suite of services that help bus operators engage with passengers in dynamic and impactful ways. 

With a focus on innovation and effectiveness, our services include the design and distribution of bus timetables, roadside timetables and striking bus wraps that capture attention.

 

Our bus campaigns are crafted with precision to not only elevate brand visibility but also to promote public transport accessibility. Our Generation Go campaign was a finalist in both the UK National Transport Awards and the National Bus Awards in 2024, underscoring our commitment to excellence and creativity.

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At Baobab Marketing, we believe in the power of visually compelling bus wraps and strategically placed outdoor advertising. Our campaigns are meticulously designed to maximise exposure, ensuring that every bus ride becomes an opportunity to engage the community. From high-traffic urban centres to rural routes, our roadside bus timetables and advertising placements enhance the public's interaction with public transport services. By creating cohesive and well-integrated marketing strategies, we help bus operators expand their reach and build strong connections with their customers.

Park & Ride

Whatever the brief, Baobab Marketing go over and above to ensure they create the most captivating campaigns to spread the word of public transport. 

I cannot thank Caron and her team enough for all they do. They are an extension of my marketing department and ensure that we have the best materials available, to encourage people to go back to bus! 

We also specialise in managing social media campaigns for bus operators across the UK, helping them communicate effectively with passengers and promote their services online. Our social media management services include crafting engaging content, running targeted adverts and building a loyal online community. In 2024, we were appointed as the head marketing lead for a bus operator who were taking over the operations of a new bus fleet. We played a key role in ensuring a seamless transition and promoting the fleet's launch through effective digital and traditional marketing channels.

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Looking ahead, we are excited to be at the forefront of promoting green and sustainable transport solutions. As the marketing lead for the introduction of a new electronic bus fleet in 2025, we have been instrumental in driving awareness and enthusiasm for this eco-friendly initiative.

 

Our work not only highlights the benefits of electric buses, but also fosters a positive public perception of the future for bus transportation. Through our innovative marketing solutions, we continue to support bus operators in embracing cutting-edge technology while connecting with passengers in meaningful ways.

Paul - Greatest Hits Radio

“Excellent personal service from start to finish – Caron and her team at Baobab Marketing delivered a great result for us here at Greatest Hits Radio by successfully wrapping our brand around a bus which is looking striking on the roads of North East Essex!"

Gavin - Go-Ahead

I have worked with the Baobab Marketing team for a few years now and they have always delivered high-quality marketing materials across many varied formats, including on bus, in print and online. Their enthusiasm, creativity and ability to add value to any project are inspiring. From producing small items to leading our social media to managing significant projects, they have always exceeded expectations!

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Our Services

We are the UK's bus marketing experts, specialising in eye-catching bus wraps, creative campaigns, social media management and professional timetables. From vibrant designs to engaging content, we transform buses into powerful moving brand statements.

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Our Clients

Baobab Marketing is trusted by leading bus companies across the UK, including:

Konectbus

Norfolk

Park & Ride

Norfolk

Hedingham and Chambers

Essex

Fastrack

Kent

Hedingham and Chambers

Suffolk

“Baobab have been great to work with. We had very short timescales to produce timetable booklets, service change posters and roadside timetables. Despite this, what Baobab produced was excellent. Drafts were produced quickly for review and they were very flexible and willing to keep making changes in response to our needs. Would definitely use again."

Daniel - Kent County Council