For marketing to be successful, all activities should form part of a bigger strategy. A good marketing strategy gives businesses a competitive advantage, it ensures that resources are used optimally and that all efforts are carried out with a specific target audience in mind. It’s also important for all marketing activities to have a budget and clearly defined objectives, so that all activities can be measured.We offer marketing strategy sessions that are suitable for businesses of all sizes. For start-ups and smaller businesses, we recommend a 3 hours strategy session and for larger organisations, we suggest an 8 hour session, held over either one or two days.
In each session we will look at your business’s:
Social media use
Current marketing activities
In our marketing session, we will:
Identify new marketing opportunities
Offer social media training and tips on how to strategise your business posts (including the use of groups, hashtags and affiliate connections – teaching your team how to use each of the platforms effectively)
Look at your social media accounts to ensure that they are set up properly and have good SEO
Assist with client targeting (A close look at target markets and how to approach them)
Conduct a marketing collateral audit
Identify opportunities for brand exposure and potential publicity
"Caron has great ideas and I always come away from our marketing sessions with practical strategies for self-promotion"
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