Marketing Strategy

Marketing is not based on a single campaign. A creative marketing strategy is reliant on being part of an overall approach.


It doesn’t matter if you’re a small, medium or large business, an effective UK marketing strategy gives businesses a competitive advantage, ensures that resources are used efficiently and that every post, video or other content is carried out as part of a larger creative marketing strategy, with specific market positioning tailored to your target demographic.


When it comes to your business, we know that everything you do is an investment. With our marketing strategy, our approach is to make sure all marketing activities work around a budget and clearly defined objectives, which can be properly measured and assessed.

We offer marketing strategy sessions that are suitable for businesses of all sizes. For start-ups and smaller businesses, we recommend a 3 hours strategy session. This will help us set a clear plan – a plan that will identify your business’s goals and the marketing methods that would be best suited to achieve them.


For larger organisations, we suggest an 8 hour session, held over either one or two days. For example, a brand review can help gauge how your brand is currently positioned and how you can build on your current marketing activities, both in terms of retaining your current userbase and reaching out to potential new markets.

In each session we will look at your business’s:

Where are you in terms of sales and customer perception?

How can we improve your standing?

Are you using the right platforms?

Are you using hashtags in the right way?

Have you timed your posts effectively?

These are just a few questions to think about when considering your social media strategy.

Does your website have the right SEO keyword density?

Is it easy to read (on both computers and mobile devices)?

Are you GDPR compliant?

All of these factors need to be considered.

Are you sending out the right message?

Is your branding consistent across the various social media platforms?

By having a more objective look at your current marketing activities, it will become easier to improve your business’s promotion via both digital and traditional marketing methods.

In our marketing session, we will:

The chance to open your business to new markets or new methods to get your marketing message to your client base.

We will teach your team how to use each of the platforms effectively, including the use of groups, hashtags and affiliate connections.

In the long term, this will give you more of a presence on social media platforms, as well as a social media strategy to use each platform effectively.

We’ll take a close look at target markets and how to approach them. People are becoming more tech and brand savvy, so it becomes even more important to create messages that are specially targeted towards your client base and adapting when it comes to entering different markets.

Look at your social media accounts to ensure that they are set up properly, that they are SEO-friendly and presented in a way that will engage with your target demographic.

We will also:

  • Conduct a marketing collateral audit
  • Identify opportunities for brand exposure and potential publicity

For more information please contact Baobab Marketing today, so we can look at your current marketing strategy and what we can do to improve your creative marketing strategy.

"Caron has great ideas and I always come away from our marketing sessions with practical strategies for self-promotion"
Helen Duncan