Starting a business can be an extremely exciting experience, but also a daunting one. It offer’s freedom in many ways, but similarly it places a large responsibility on you to ensure its success. Whether you are pursuing the start-up journey or just trying a new side-line whilst remaining employed, here are a few things to
It’s certainly worrying times. Businesses both large and small, have found themselves severely affected, by a virus that took our world by complete surprise. In a situation that’s constantly changing by the hour, businesses are drowning in uncertainty and frustration and the people around us seems to be getting increasingly stressed and anxious. It’s extremely
The New Year is always such a fabulous time to reflect on your business and it’s marketing activities, as it’s easy to fall into the trap of rushing straight back into ‘normal business activities’, without analysing exactly what it is that you should be doing, to grow your business successfully. Have you thought of new
We are offering 3-hour marketing strategy consultation sessions. In this 1:1 session, we will look at your business’s: Market positioning Social media use Website efficiency Current marketing activities We will: Help you identify new marketing opportunities Offer some social media training and tips on how to strategise your posts (including the use of groups, hashtags,
As the digital age continues to explode and digital marketing methods increase, it’s easy for businesses to fall in to the trap of becoming too impersonal. Digital marketing allows us to target, reach, engage, quote and invoice clients, without any personal contact at all and many businesses strive for this type of efficiency. But, is
Starting your own business can be an exciting time, but it can also be a scary and stressful one. All of a sudden, you don’t have a typical working day, you suddenly need to make ALL the decisions and you need to spread the word about what you do. At Baobab Marketing, our services and
Why is this so hard? How can I grow my business, so it becomes sustainable? I know I’m good at what I do, so why am I not busy? These are just some of the questions that so many entrepreneurs ask me, when we consult for the first time. The questions are much the same,
A logo says much about the business it represents. It tells us about the business’s culture, it’s behaviour and what values it stands by. When creating a logo, we always suggest that you spend a few days looking at other Company logos. Look at large brands – pay attention to the colours they use, font
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