A lot of people set up their website with the mindset of “I have a website and that will do.” Whilst it is true that some businesses only need a basic website that operates as a business card or a brochure, the fact is that even business cards and brochures need to be properly presented.
Logos are all around us. Whether it’s the mascot of a theme park, the studio branding before the big blockbuster movie starts or the emblem of financial institution where you do your banking, logos give us a subconscious idea of what to expect from a business. So if you are creating a logo for the
On the 15th June, a massive Google update is coming and could fundamentally change how businesses promote themselves online. While everyone has been using SEO to get their pages as high in the search engine rankings, what is coming will be a new form of ranking known as Core Web Vitals.
In recent times, the benefit of online marketing has become ever more apparent. As live shows have had to move on to streaming, more local businesses have needed to offer online options and so forth due to the pandemic, the need to get as high up the search engine rankings as possible has never been
With the UK now entering a second lockdown, now is the time to go digital. Obviously, there are businesses that are unable to trade digitally, but for those that can adapt, should make the move now. Read More…
It is believed that Google My Business is set to trial a new feature that will allow businesses to see recent customer calls that have been triggered from search results. Read More…
There was a time when angry online ranters could be dismissed as “trolls.” Increasingly though, it feels like online discourse has not only become more polarised, but also generally angrier in tone. Therefore it is worth looking at what we see online, how we can address it and what we can do ourselves. Read More…
Caron took a lot of the stress away. Baobab Marketing built our website, produced our promotional material and helped with copywriting, she also taught me how to market my business. Read More…
With more people restricted at home, now is a good opportunity to look at working from home. There are a number of fantastic online businesses that allow you to generate good income while maintaining social distancing. Here are just a few examples of products and services you can offer, whilst minimising face-to-face contact. Read More…
When it comes to marketing, finding effective methods to reach people becomes more important. One area that has seen significant improvement has been the use of QR codes. Here are a few reasons why QR codes are making a comeback in 2020. Read More…