September 09, 2020From Startup to Success: An interview with a Baobab Marketing client
Instagram Interactive Stickers
Instagram Stories are a great way to be active and earn more engagement from your account. They get consumed easily and they are much easier to create ✅
In order to get maximum engagement from them, you need to do 2 important things:
Upload multiple slides per day
Use interactive Stickers
➡ Interactive Stickers are probably the best way to earn more engagement.
Here are the stickers that are currently available, although our guess is that more is still to come:
Slide sticker with emoji: the easiest to add, where people just slide the emoji to express how much they like or agree with the statement.
Poll: Polls work everywhere. Give some options and let your fans express themselves with just one tap.
Question: When you ask the right questions, you can get the highest engagement from this sticker. Share the answers so more can participate.
Location: Showing where you are can also bring your business more followers; followers who are browsing in that location.
Music: One of the most used stickers… people just love it. Followers can also click to listen to the track. Great to share your business’s jingle.
Mention: Another sticker people love to use that increases discoverability. When we mention a friend (or client/partner), chances are they will reshare our slide to their Story.
Hashtag: You can add hashtags in a story, but only one will be clickable. Use the hashtag sticker and it will take the users to that hashtag’s page.
Quiz: If you spend some minutes creating an interesting quiz, you will also get high engagement. Brain teasers work like a charm, for pretty much any niche.
Countdown: If a user clicks on a story’s Countdown, they have the ability to add the current event to their calendar.
Donation: This is to donate money to eligible organizations or a cause.
Captions (about to come): Instagram is working on this Sticker, which will turn audio into text for Story videos & Reels.
Just have in mind it’s not the stickers that bring engagement. Is the way you use them.
Users will participate if the content resonates with their preferences, so be as entertaining as possible.
Which sticker is your favourite?