October 22, 2018How Baobab Marketing Helps Start-ups
Starting a business in Norfolk
Starting a business can be an extremely exciting experience, but also a daunting one. It offer’s freedom in many ways, but similarly it places a large responsibility on you to ensure its success. Whether you are pursuing the start-up journey or just trying a new side-line whilst remaining employed, here are a few things to consider if you are wanting to start a new business in Norfolk.
Is there a market?
A lot of people get excited by an initial idea. However, there are many logistical issues to consider. The first major one to research before exploring budgets, marketing and so forth, is whether or not you have a market for your idea. It is vital to test your idea, before you back it up with funding.
Fortunately, there are numerous sites which allow you to produce easy-to-use surveys for market testing. For example, if you are looking to open a new bakery in Norwich, it may be worth investigating what the local community want. What kind of bread do they prefer, perhaps the market for cakes is bigger and how important are vegan and gluten-free options? Also, it’s important to consider your competition and their location. If your business is in close proximity, you may need to have a competitive advantage. What will your niche be or what is your USP (unique selling proposition)?
How will you promote it?
Once you know what kind of business you want, the next thing to consider is how you would market your new startup. Effective branding is crucial in bringing it all together. Think about bigger brands. You’ll see their branding everywhere – online, in print media, as well as on TV and radio. The point being, they place their message and their brand in as many places as their budget will allow.
You’ll need to shout out about your business at every opportunity. Your business will need a voice – a loud one. Spend thought on which marketing channels you could use to communicate your message and parade your brand. Think about your businesses identity and the image it’ll portray. A starting point is to create a strong and memorable logo and a brand that is easily recognisable.
Do you have an effective website?
If you don’t have a physical store, your website is effectively your shop window, a well-presented display that aims to get people ‘through the door’. Therefore, it is important to make the website as accessible as possible and make sure that the ‘look and feel’ represents your business image. It should also link to other platforms, such as social media and video uploads.
What resources are available to you?
People often make the mistake of thinking you need a lot of money in order to set up a new business. This doesn’t have to be the case; with a bit of smart management you can take full advantage of the resources available to you.
Investigate networking events, give your business continuous exposure on social media and submit press releases to the media and ensure you have presence at a multitude of events.
We can help
Baobab Marketing is a creative and personable Norwich Marketing Agency, that is passionate about service delivery without ‘exploitation’. We work with businesses of all sizes, helping them start, develop and grow. We offer services such as marketing strategy, website development, graphic design and social media management. For more information on how we can produce a marketing package, that will suit your business and budget, contact us via our website www.baobabmarketing.co.uk